NOVA
ABU DHABI
An ecosystem of devices crafted to create, entertain, and connect—at a level the world has never seen.
Create your reality.
Our products are aspirational, immersive, intimate, and emotional, crafted at the intersection of cutting-edge technology, culture, and human connection.
Nova is dedicated to enriching everyday life, empowering creativity, and connecting people more deeply than ever.
Devices designed to
Create
Empower creativity and expression beyond limits.
Entertain
Redefine entertainment through immersive experiences.
Enrich
Enhance everyday life through aspirational technology.
Connect
Enable intimate, meaningful human connections.
That future begins now—with familiar devices boldly pushed forward and seamlessly connected.
We’re crafting a future where technology becomes magic, experiences turn immersive, and connections at every scale feel profoundly human.
That future begins now—with familiar devices boldly pushed forward and seamlessly connected.
Nova isn’t just a tech brand—it’s a culture:
Holistic Living: Promoting wellness and personal growth.
Genuine Connection: Encouraging authentic social bonding beyond work.
Inclusivity: Creating spaces for everyone.
Who We Are:
Nurullah Al Nurullah
Nurullah is a lifelong builder and product visionary anchored in the Gulf. From a young age, he was obsessed with hardware—opening up PCs with neighborhood friends, flashing Linux distros, testing early Android builds, and intuitively navigating every new wave of consumer electronics. His first hands-on experience with an iPhone—pinch-zooming photos on a borrowed 3G in California—was transformative. He didn’t just admire Apple’s devices; he absorbed the philosophy behind them. That obsession carried him into a role at Apple’s Union Square flagship at age 19, where he saw the power of service, polish, and precision up close—while helping startup founders buy fleets of devices and build their teams.
Holistic Living: Promoting wellness and personal growth.
Values we live by..
Innovation & Responsibility
Building A Better World
Boundless Ambition
Commitment To Excellence
Resilience In Purpose
Cherishing Life
Human Centered Philosophy
We’re crafting a future where technology becomes magic, experiences turn immersive, and connections at every scale feel profoundly human.
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That future begins now—with familiar devices boldly pushed forward and seamlessly connected.
Be the first to experience Nova.
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